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Portrait of Andrii Boichuk

Product designer& creative director

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Designing since 2018

For 7+ years I've designed products across my own agency, startups and product teams.

Over the years I've worked on 100+ projects across AI, fintech, Web3, SaaS, B2B platforms and web and mobile apps. Founders, CTOs and design leaders recommend my work, including a former VP of Design at Capital One & Toptal, and an AI & Ventures lead at BCG.

Now I'm an independent product designer. I do UX audits, landing pages, website redesigns, mobile apps, MVPs, design systems, motion, branding and product strategy, with my own AI methodology, so you get senior quality at startup speed.

Let's connect.

In their words

“I have worked with many designers and Andrii stands out for his talent/speed, work ethic, overall design quality, and his creativity.”
Alexander ShapiroFounder, Base8 · ex-CEO TradeZero Crypto

5 steps from the first call to launch

  1. 01

    Meeting & briefing

    A first call to agree on the goal and what success looks like

  2. 02

    Design strategy

    Before any screens, we map the user journey and agree on the look with a moodboard

  3. 03

    Prototype in code

    Your key flows become a working prototype within days, ready to try on any device and share with your team before anything is final

  4. 04

    Production build

    The approved prototype becomes the real product, with responsive layouts, accessibility built in and every error handled, ready for real users

  5. 05

    Testing & launch

    We test every screen and state, then go live

The ideas and experience that shape the way I design

UX audit

  1. Step 01Understand product & goals
  2. Step 02Audit every key flow
  3. Step 03Pinpoint where users struggle
  4. Step 04Prioritize the fixes
  5. Step 05Deliver an action plan

Every project begins with understanding the product, its users, and what needs attention first

50+

clients worldwide have shaped how I adapt, communicate, and work across cultures

Standing desk with a monitor, keyboard and pencils
Laptop and a cappuccino on a cafe table
Andrii taking a selfie on a sunny street
Handwritten to-do list in a notebook on a desk
Poster on a sunlit wall reading Think it, then build it
Motorbike ride on a rainy mountain road

Experience, in practice. Where every step of my process was proven

Base8

Head of Product DesignNew York, US2025-2026

  • Led product design with the CEO, engineering lead and marketing: UX strategy, product vision and delivery across teams.
  • Built the design system and the brand book from scratch.
  • Improved information architecture and usability across the core flows, backed by journey mapping.
  • Set up review routines, documentation and reusable patterns, so UX stayed consistent and rework dropped.
  • Replaced outsourced 3D with an in-house asset library, and added motion assets and clearer specs for engineering.
  • UX strategy
  • Design system
  • Brand book
  • Social media
Base8 feature section with 3D glass assets
Base8 matching widget with live latency stats

Simply

Product DesignerAmsterdam, Netherlands2024-2025

  • Redesigned the full website for clearer UX and a more consistent brand.
  • Rebuilt the dashboard UI/UX from scratch: flow, readability and visual hierarchy.
  • Built a scalable design system: components, colors, type and spacing.
  • Handed designs off to developers and ran visual QA, with micro-interaction and motion briefs.
  • Led the visual direction for product update launches.
  • Website redesign
  • Dashboard
  • Design system
Simply AI recruiting website on a laptop
Simply AI recruiting dashboard on a monitor

Sensay

UI/UX & Product DesignerLondon, UK2024

  • Redesigned the main dashboard from scratch, plus part of the website.
  • Mentored a junior designer through daily feedback, Figma practice and UX critique.
  • Improved onboarding and built reusable components for AI-specific UI.
  • Ran regular developer support sessions.
  • Dashboard strategy
  • Website design
  • Developer support
Sensay dashboard for training an AI replica
Sensay AI interface components

Mechanism Ventures

UI/UX DesignerSan Francisco, US2023-2024

  • Designed UI/UX for portfolio companies: PrimePutt, Live It Up, HeySunday, VeryVery and Pettable.
  • Ran user research and produced wireframes, prototypes and high-fidelity mockups.
  • Designed responsive layouts and design systems.
  • Built in Webflow, edited videos and made social ad creatives.
  • 5 startups
  • Website redesigns
  • User research
  • Ad creatives
Pettable website hero with a golden retriever
Pettable provider comparison section

Splashup

User Interface DesignerSydney, Australia2022-2023

  • Designed wireframes, prototypes and high-fidelity mockups.
  • Created design systems and guidelines, with responsive layouts.
  • Ran user research and data analysis, working closely with development.
  • Website design
  • Developer support
  • User research
  • Prototyping
Splashup labels reading Find Your Perfect
Splashup cross-sell dashboard cards

Skills and tools I work with

Skills

  • Design engineering
  • UX research
  • Design systems
  • Product design
  • AI agent workflows
  • Branding & identity
  • Motion design

Tools

  • Figma
  • Codex
  • VS Code
  • Photoshop
  • Illustrator
  • After Effects
  • Webflow
  • n8n
  • Higgsfield AI
Base8 feature section with 3D glass assets
Base8 matching widget with live latency stats
Simply AI recruiting website on a laptop
Simply AI recruiting dashboard on a monitor
Sensay dashboard for training an AI replica
Sensay AI interface components
Pettable website hero with a golden retriever
Pettable provider comparison section
Splashup labels reading Find Your Perfect
Splashup cross-sell dashboard cards

Before we start. FAQ

Send a brief through the form or book a call. We talk about what you're building, who it's for and when you need it. Then I send you the scope, a timeline and the price in writing. Work starts when you approve them, and you see progress at every step, not only at the end.

Have a project in mind? Tell me in 4 quick steps.

No call needed to start.

Andrii Boichuk

I read every brief myself. You'll hear back within 24 hours.

Andrii

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What can I help you with?

Let's build yours

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What can I help you with?

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